OptionBuilt™ Advisor Network

Your Owner Activation
Toolkit

Ten assets. One system. Everything you need to start better business owner conversations and move them into action — from the first introduction to the post-cohort planning review.

Use the right asset at the right stage

The Simple Pathway

Identify owners Invite to score Hand off book + guide 30-day experience Review roadmap Planning action

The Ten Assets

Each asset is designed for a specific stage of the system. Use them in sequence or reach for the one that fits where you are right now. Assets marked Working Tool are fillable — use File → Make a copy in Google Docs to save your own version.

1

Launch stage Working Tool

First 20 Owner Conversations Checklist

Build a thoughtful list of business owners who may benefit from the system. Prioritize the best first five. Invite them into the Personal Freedom Score™ conversation.

2

Invite stage

Freedom Score Conversation Guide

Introduce the Personal Freedom Score™ and use the results to create a better conversation. Send your advisor-specific Freedom Score™ link. Use the score results to create context. Do not turn the score into a planning pitch.

3

Handoff stage

Book + Execution Guide Handoff Script

Hand off Life First. Business Second. and the OptionBuilt™ Execution Guide. Point the owner to Chapter 3.5. Explain the private 30-day owner-only experience. Let them know OptionBuilt™ will send the details. Schedule the post-experience roadmap review.

4

During the 30 days

Light-Touch 30-Day Advisor Check-In Cadence

Send light check-ins. Encourage the owner to complete the process. Avoid adding homework. Prepare for a stronger post-cohort review meeting.

5

After the 30 days

Post-Experience Roadmap Review Agenda

Review the owner's completed Execution Guide and owner-built plan. Identify next-step planning opportunities with the owner's existing team.

6

Planning stage Working Tool

Planning Opportunity Identifier

Spot planning needs. Sort each item into the right lane. Identify what belongs to you. Route the rest to the right advisor. Prioritize the next 1–3 actions.

7

Expansion stage

Referral Partner Introduction Kit

Explain the owner problem simply. Describe the Personal Freedom Score™ as the first step. Ask for one or two warm introductions.

8

Every stage

Owner Follow-Up Email + Text Templates

Send the right message at the right time. Keep the owner moving. Do not over-explain. Do not turn follow-up into a planning pitch.

9

Reference

Advisor Boundary + Lane Clarity

Clarify what the advisor does, what OptionBuilt™ does, what Greg and Cara do, and what gets routed to the professional advisor team.

10

Launch checklist Working Tool

Advisor Implementation Checklist

Build your list. Invite owners into the score. Run debriefs. Make the handoff. Track cohort participation. Schedule roadmap reviews. Start with your First 5.